EMC and Microsoft sign three year alliance on virtualization
On the face of it, this alliance is consistent with EMC seeking growth in an emerging tier of the virtualization market and Microsoft requiring a high-end storage partner. Ultimately, it is all about meeting the customer’s needs!
The situation for Microsoft today is no different from the one with UNIX vendors, notably Sun, in the mid to late 80’s when it wanted to gain a foothold in the datacenter/server market. During the early to mid 90’s, it was fighting for SQL Server market share against Oracle who was entrenched as the production database for mid to large Enterprises. Today, VMWare is the incumbent with several reference ESX implementations in production at mid to large Enterprises and Windows Server 2008 with Hyper-V is the new kid on the block.
I am actually more intrigued by Cisco’s entry into the x86 server market and the relationships it may be forging with EMC and VMWare.